Nelson Machin, a native of Cuba. moved to Los Angeles when he was 4 years old. While having a true appreciation and love for the classic old techinques, Nelson embraces the newest of technology and has been at the forefront of the digital age.

Clients List: MSNBC, CBS, ABC, Hallmark Channel, Fox, Saben Entertainment, UPN, thisisOPUS, Nike, Oshmans Japan, Arena, Danskin, Reebok, Bisou-Bisou, Pharmanix, Newsweek, Time, Outside. Men's Health, Runner's World, People, People Espanol. US Weekly, Spin, Bicycling Magazine, Compeititor, and Racer.

When he's not working, you might find him on his vintage track bike spinning around town with the local club racers or relaxing with his wife and two daughters.